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Good neighbour

KGHM Polska Miedź S.A. is doing its best to be the best neighbour for the inhabitants of the region and local governments alike. To boost its collaboration with them, in April 2011 the Company signed an agreement with the Lower Silesian Foundation for Regional Development. The joint project’s objective was to carry out a study on Potential for the collaboration between the local governments of the Copper Belt and KGHM Polska Miedź S.A. During the study, Foundation officials gave presentations on the Company’s Management Board’s proposals for the local governments. Preliminary research made it possible to shortlist potential areas of collaboration – including transportation projects: the construction of the Legnica-Lubin-Polkowice-Głogów railway together with the necessary infrastructure or collaboration on the creation of a multimodal transportation system (urban, railway and bus transportation combined to serve the inhabitants and businesses in the Copper Belt, as well as the Company itself). The short list also included joint planning, programming and carrying out investments in respect of the local road network and efforts to make use of the River Oder for transportation purposes (Phase 1: tourist cruises). The local governments would also like to take advantage of the Company’s size to negotiate group purchases of electric power from energy companies, waste management activities, primarily investments in technologies making it possible to use waste as fuels, as well as to promote and develop renewable sources of energy. Local government officials would also gladly have KGHM Polska Miedź S.A. as an investor in utility companies, which would make it possible to establish a robust water supply or sewage/waste collection businesses. That would make it possible, on the one hand, to cut down their operating costs and prices for the general public, and on the other hand, enable them to expand outside the Copper Belt.

The Company believes that such joint efforts are possible and desirable and a broad Coalition for the Development of the European Copper Region should take responsibility for setting the major goals and their coordination, including, in addition to the local governments and the Company, inclusive of its subsidiaries, other businesses, support institutions, universities, non-government organisations and prominent regional personalities.

Tadeusz Krzakowski

Mayor of Legnica

Relations between KGHM Polska Miedź S.A., the largest employer in the Copper Belt, and the local government of Legnica, the largest city in the sub-region, have been characterised by high levels of trust, understanding and agreeability for years now. There have been many examples of our friendly collaboration which is beneficial for the local communities. This proves that the big business, as represented by KGHM Polska Miedź S.A. and the Polska Miedź Foundation, has a strong sense of shared responsibility for the sustainable social and economic development of the cities and gminas in the regions.

As Mayor of Legnica, I strongly appreciate the social mission of support for the various aspects of life in our city as pursued by our partners. The many sports clubs and public benefit organisations owe their fast growth and broadening of activities to that. At the same time, KGHM is a patron of art and culture, and it demonstrates its social sensitivity by supporting children from our orphanages, to give just one example.

KGHM Polska Miedź S.A. is a pillar of growth and modernisation not only for the Legnica area but also for the entire region. It is a reliable partner for the Legnica local government in any and all activities undertaken for the benefit of the inhabitants. This provides a solid foundation for further, long-term collaboration and consolidation of our relationship.

A joint seminar of the Company’s Management Board and local government leaders in June 2011 was the first step in that direction, as well as the Copper Belt Forum in November 2011 on major regional development issues. Forum participants expressed their intention to establish a Coalition for the Development of the European Copper Region, to boost economic, social development and the development of civilisation in the region. The Coalition is intended to shape the image and identity of the Copper Belt as the European Copper Region. The Steering Committee of that unprecedented initiative is composed of the mayors of the following poviats: Legnica, Lubin, Polkowice, Bolesławiec, Głogów and Góra, mayors of the following cities and towns: Legnica, Lubin, Bolesławiec, Głogów and Polkowice, KGHM Polska Miedź S.A. officers, including the Chairman of the Management Board, Chief Investment Officer, and the Management Board’s Adviser for Local Government, a member of the Management of Lower Silesia for regional development, an official of the Lower Silesian Foundation for Regional Development, and project coordinators.

The Coalition objectives, as indicated in the Development Strategy of the European Copper Region, are similar to those indicated during a poll of the local governments’ expectations. They include, for instance, the construction of several hospitals, improvement in the transport and recreation infrastructure, education and energy matters, the creation of a copper environment business cluster, and the development of a joint policy in the following areas:

  • image and identity,
  • investments and investment marketing,
  • infrastructure construction, in the first instance in the areas of transportation, utilities and industrial production,
  • health care, medical treatment, physical medicine and rehabilitation, and recreation.

Know the opinion of your local communities

Collaboration with local governments is the official way becoming involved in joint activities for the benefit of the region. But what do the local communities think about the Company’s social activities? As the Company is eager to get to know their opinion, in 2010, surveys were conducted with the participation of PwC, a consulting firm, to find out what the local communities expect from a company like KGHM Polska Miedź S.A.

The respondents were generally pleased with the fact that they lived in the Copper Belt (67%). They believe that KGHM has a favourable influence on many aspects of their life, first of all on the regional labour market (92% agree), the economic growth of the region (88%), and the quality of life of its inhabitants (81%). On the other hand, it has an adverse impact on the natural environment – this opinion was shared by 45% of the respondents. What that means is that the Company needs to put more emphasis on communicating its environment-friendly initiatives, involving the mitigation of the Company’s adverse impact on the inhabitants and the environment.

The favourable perception of the Company’s influence on the various aspects of life shows that the inhabitants of the region understand and appreciate the Company’s key role in the creation of the inhabitants’ well-being. Without KGHM Polska Miedź S.A. it would be hard for them to get a job and achieve a satisfactory living standard. Therefore, the Company plays a huge role in the life of the local communities. What is important is that 68 per cent of the respondents believe that the Company maintains good relations with its immediate environment, whereas it is socially sensitive in the opinion of 58 per cent of the respondents.

The respondents suggested that the Company should focus on promoting education and environment-friendly activities in its sponsorship activities. The Company should develop a policy for supporting these areas to create good conditions for the region’s long-term development.

The survey results are the basis for KGHM’s efforts pertaining to the sponsoring and social activities of the Polska Miedź Foundation.

The survey results are the basis for KGHM’s efforts pertaining to the sponsoring and social activities of the Polska Miedź Foundation.






Report on shortcuts
Jan Kochanowski (1530­-1584) – poet and playwright of the Renaissance period, graduate
of the Kraków Academy and the Universities of Koenigsberg and Padua, secretary to
King Zygmunt II August of Poland. Considered one of the most outstanding authors of the
Renaissance in Europe and the most eminent Slav poet who contributed to the development of the Polish literary language.
Teresa Bałuk-Ulewiczowa, Ph.D.
Insitute of English Philology
Jagiellonian University in Kraków